About Our Strategic Communication Services

Our firm’s award-winning strategic communications practice guides clients who want their message to be heard in an impactful and effective manner. In many instances our clients’ desired messaging is proactive, but we can also help your organization thrive in times of crisis during the difficulty of unintended circumstances. We begin by intently listening to your perspective while asking the right questions, then we strategically conceptualize an effective messaging campaign followed by the creation of impactful written materials.

Our team values our long-standing relationships with the media statewide, allowing us to secure print, radio, television, and online news coverage; some of our most regular interactions are with members inside the press rooms of the Illinois Statehouse and Chicago’s City Hall. We excel at planning and executing press conferences, both in-person and virtually by Zoom when prudent. In preparation for your media interactions, we will conduct professional, realistic media training for you. We specifically will teach you how reporters work, effective strategies for interviews, and advise you how to always stay in control of your intended message.

Beyond traditional news coverage, we have extensive experience pitching and securing editorial board support on behalf of our clients statewide. Plus, we generate and place guest commentaries and letters to the editor to further amplify your message. We own software that helps us comprehensively monitor earned media coverage for our clients, and we maintain a continuous flow of information to reporters keeping them updated and educated throughout our campaigns.

Mac Strategies Group develops and executes tailored social media programs designed to bolster and enhance our clients’ public presence through the many tools digital media has to offer. We leverage our expertise to manage your targeted social media programs—including Facebook, Twitter, Instagram, LinkedIn, YouTube, and others—all designed to enhance your brand, provide increased engagement, reach key decision-makers in times of need, and effectively communicate the goals and successes of your organizational mission.