Mac Strategies Group specializes in waging effective public affairs campaigns from Capitol Hill to the state capitol.  Through outlining a strategic political plan, identifying and mobilizing grassroots and grasstops leaders, developing winning coalitions and coordinating an aggressive earned media campaign, our team can impact public policy on the local, state and federal levels. Our firm has experience in managing diverse issue-oriented campaigns on matters including: agriculture, business, budget/economy, education, energy, healthcare, environment, litigation, manufacturing, retail, taxes and regulatory issues, technology and transportation.

•   Strategic planning and vision
•   Message and theme development
•   Political and media intelligence
•   Grasstops, grassroots and coalition building
•   Tactical counsel to enhance client's involvement with public policy  

        decision makers

•   Identification of opportunities to respond to breaking news related to

        public policy matters

•   Proactive media relations

               ± issuing press releases

               ± coordinating press conferences

               ± opinion editorial placements and editorial board visits

               ± securing television, radio, print and Internet media coverage