Senior Account Executive
Laura Hamilton serves as the Springfield-based Senior Account Executive for Mac Strategies Group. In this capacity, she provides strategic vision, planning and execution of public relations and strategic communications campaigns surrounding a variety of issues at the Statehouse.
With extensive marketing and community relations experience across multiple industries, Laura has honed her skills as a direct and persuasive communicator. She has a strong track record of articulating complex issues to a wide-variety of audiences, building support and understanding for efforts impacting both stakeholders and the public at large.
Prior to joining Mac Strategies Group, Hamilton was most recently responsible for a number of national marketing, communications and public relations initiatives in the healthcare industry. Most notably, she drove the creation and execution of an industry-defining patient engagement strategy that empowers patients to take a more proactive role in managing their healthcare by obtaining electronic access to their health information. Her efforts led the program to become one of the nation’s leading patient engagement platforms used by millions of patients and their loved ones, as well as saving health systems millions of dollars each year with consumer utilization. Laura’s strong work ethic and proven track record for delivering results across the spectrum of marketing, communications, and public relations disciplines provides a unique lens to look at a project from many different angles and execute a strategy that will be most successful for our clients.
Laura is an active volunteer in her community, and is a member of the Marketing and Communications Council for the Illinois YMCA Youth & Government program. She earned her bachelor’s degree in Corporate Communications from Eastern Illinois University. A native Midwesterner, Laura resides in Springfield with her husband, Daniel.