Case Study:

Stop the IL Satellite TV Tax

Stop the IL Satellite TV Tax


Implement an aggressive grassroots and public relations campaign to raise awareness and generate momentum for lawmakers to reject a Satellite TV Tax (HB 5540) in the 2012 veto/lame duck legislative sessions.


Engaging grassroots efforts on the ground, conducting an opinion poll and strategically navigating messaging with the media, our aggressive campaign changed the dynamic. The bill was not called for a vote during either the veto or lame-duck sessions due to the increasingly heavy public opposition generated to the satellite tax.