Our firm has represented Fortune 100 corporations, family-owned businesses, professional trade associations, public policy organizations and issue-advocacy coalitions. We have become one of the most successful firms in waging impactful public relations, public affairs and crisis communications campaigns for clients on a number of fronts. Listed below is a sample of some of our case studies you may recognize.
Mac Strategies Group was engaged to implement a comprehensive public relations/public affairs campaign to promote a ballot initiative in hopes of securing support from voters across Illinois to implement the Marsy’s Law legislation when they reached the polls on Election Day. Our objective was to execute a statewide strategy to raise awareness for the Crime Victims’ Bill of Rights (Marsy’s Law) constitutional amendment to ensure its passage in the 2014 Illinois general election by securing the required 60% voter approval.
Execute a strategy targeting Chicago media to weigh-in on behalf of our efforts to encourage the Chicago City Council to hear our concerns and delay action by taking a more deliberative examination of the E15 proposed ordinance.
Devise and implement a public relations and public affairs strategy generating support for a federal solution to online sales tax fairness (E-Fairness) to level the playing field between large online retailers and brick-and-mortar stores.
Execute a statewide campaign to raise public awareness, generate media support and build momentum for lawmakers to pass legislation to repeal the death penalty in Illinois.
Generate a comprehensive public relations campaign focused on the family-owned and operated manufacturing company’s success, leadership, public policy activities and unique achievements of the company’s executives; identify and secure opportunities to secure awards and additional recognition for the company.